IF!2020: IN THE NAME OF UNDISTANCING!

A whole week of IF!. The seventh edition of the Festival of Creativity, organised and promoted by ADCI (Art Directors Club Italiano) and UNA (Aziende della Comunicazione Unite), in partnership with Google, will be held on 9th-14th November, with a completely new formula that combines the digital with the physical.

The entire festival can also be viewed in live streaming and on demand, completely free of charge, upon registration on the IF!2020 website.

Inspiration, creativity, training, networking, entertainment and awards, and of course guests from Italy and abroad, will all be unmissable occasions in this edition of IF!, an event that has never before been so vital for the communication industry.

The entire programme of the 2020 festival is devoted to the theme of UNDISTANCING!

The official calendar of IF!2020 offers a line-up of high-level professional development classes, with courses, masters and digital workshops on the first days of the week (from Monday 9th to Thursday 12th November; Friday 13th and Saturday 14th November will see the much enjoyed interviews with Italian and international guests and the ‘historical’ formats of IF!; and the festival will conclude with the hugely popular awards ceremony of the 2020 ADCI Awards.

Yet again this year at the helm of IF!2020 will be an Organising Committe elected by the two promoting associations, and made up of Alessandra Lanza (Managing Director of IF!), Emanuele Nenna (President of UNA and CEO of The Big Now/mcgarrybowen), Davide Boscacci (Executive Creative Director at Publicis Italia), Carla Leveratto (Creative Partnerships Manager at Google Italia), Marianna Ghirlanda (CEO of DLV BBDO) and Jack Blanga (Board Member ADCI).