lF! 2020 unveils the official programme of the 7th edition under the banner of UNDISTANCING.

Alongside ADCI, UNA and Google, Intesa Sanpaolo is the Golden Partner of the Festival of Creativity, 9th-14th November on www.italiansfestival.it

IF! announces the start of the 7th edition of the Festival of Creativity, organised and promoted by ADCI – Art Directors Club Italiano and UNA – Aziende della Comunicazione Unite together with main partner Google and, for the first time, golden partner Intesa Sanpaolo.

Over 80 guests and more than 40 partners are the protagonists of a week of education, inspiration and entertainment, which over the final two days Friday 13th and Saturday 14th November offers IF! participants an abundant schedule of events and content accessible to all, in live streaming and on demand, simply by registering on the event website: www.italiansfestival.it

The official programme of IF!2020 offers over the first four days of the week (Monday 9th through Thursday 12th) a rich education agenda with 10 interactive workshops (free, subject to availability), sponsored by companies and partners, such as YouTube, TikTok, LifeGate, Eni, FATER, We Are Social, Superbello and Monogrid. Live streaming of the festival starts on Friday 13th November and will alternate until Saturday evening with live broadcast from BASE Milano and in link with 8 different countries (USA, UK, Colombia, Australia, South Africa, Romania, Spain and Italy), featuring an impressively varied line-up of guests from Italy and abroad, all highly successful in areas that by all appearances seem distant one from the other.

From the corporate world, prominent personalities such as Fernando Machado (Burger King), Fabrizio Paschina (Intesa Sanpaolo), Giorgio Santambrogio (Gruppo VéGé) together with Stefano Marini (Sanpellegrino/Nestlé), Walter Susini (Coca-Cola), Matteo Sarzana (Deliveroo) and Mauro Porcini (PepsiCo). From the world of video creativity, Ben Jones (Unskippable Labs YouTube) and YouTube creators such as Favij and Alessia Iacometti, and Casey Neistat with Luis Sal. Without forgetting Cane Secco’s workshop “Creator from the Home Sofa” with Slim Dog.

Three panels entirely devoted to one of the sectors most affected in this particular moment in history: the world of events, with first-hand experience of the organisers of “Bauli in Piazza” (Bauli in the Town Square), the cultural project from BASE Milano and a focus on live communication with Mario Viscardi of Piano B and Jane Reeve from Ferrari. And for the first time at IF!, a vertical encounter on the world of PR, featuring Hortensia Nastase (Golin)and Tara O’Donnell (Hotwire UK).

From the world of culture, music and entertainment, actress Isabella Ferrari with Giorgia Celada (Unicef Italia) and Serena Di Matteo (Henkel), writer Christian Sarkar (The Wicked 7 Project) and musician Davide Rossi with Francesco Menegat (Operá Music).

As every year, creative directors and personalities from the world of communication agencies and production companies, such as John Hunt (TBWA), John Raul Forero (DDB Colombia) and Paul Najy (VMLY & R Australia), Gaetano Polignano (Jellyfish) and Sergio Rodriguez (WPP), Katie Keating (Fancy NY) and Giancarlo Sampietro (Kiwi Digital) and Thomas Benski (Pulse Films). The presidents of UPA and UNA Lorenzo Sassoli de Bianchi and Emanuele Nenna, the vice-president of IAA Andrea Cioffi and the president of Thenetworkone Julian Boulding. And guests from the world of media, such as the director of Wired Federico Ferrazza with Nicola Neri (Ipsos), Fabrizio Battocchio (RTI-Mediaset) with Daniele Tundo (AB InBev) and Paola Passoni (The Story Lab, Dentsu), and Alberto Dal Sasso (Nielsen) with Vincenzo Guggino (IAP) and semiologist Stefano Frausin.

Hidden in this array of riches are pauses for those students who wish to peer into the world of communication, with two invaluable rendezvous just for them: “The Wise CEO” which returns to IF! for the third consecutive year, sponsored by UNA in partnership with 24ORE Business School, and the new “I’ll be a CMO”, sponsored by UPA.

The Festival will close on Saturday evening with the hugely popular 2020 ADCI Awards ceremony, the ultimate recognition of Italian creativity which this year will be hosted by Carlo Pastore.

For the second year running, IF! is Impatto Zero®. Thanks to partner LifeGate, the CO2 emissions produced by the event are offset by carbon credits generated by the creation and protection of growing forests.

To register for the interactive workshops (free, subject to availability) and follow in live streaming and on demand all the content of the 7th edition of IF!, scheduled for 9th-14th November, registration is now open on the website www.italiansfestival.it